Discover your unique brand voice with a tailored guide to help you stand out and stay on brand

IT’S TIME TO MAKE COPY YOUR NEW BFF

But what does it have to do with your copy?

To put it simply, defining your tone of voice (aka your vibe) is the key to attracting the clients of your dreams (your tribe). 

With a refined and unique brand voice, you can start showing up consistently, writing on-brand copy with confidence and speaking directly to your dream clients. Before you know it, you’ll be storytelling with ease and landing ideal customers who keep coming back for seconds (and thirds and fourths). 

Having a clear brand voice really is the secret sauce to driving your sales and winning over the hearts of your audience. I’m here to help you get crystal clear on your very own.

I know you’ve heard it before,
‘your vibe attracts your tribe’

Layla Smith Copywriting

DISCOVER YOUR BRAND VOICE

A bespoke brand messaging guide that’ll have you falling in love with your brand voice, over and over again.

Layla Smith Copywriting

DISCOVER YOUR BRAND VOICE

THE INCLUSIONS:

YOUR BRAND STORY 

aka your mission, values and who you are as a brand

YOUR UNIQUE SELLING PROPOSITION

aka *the* thing that makes you stand out from competitors

YOUR TARGET AUDIENCE 

aka who exactly you’re speaking to

YOUR BRAND PERSONALITY 

aka your brand’s human characteristics

YOUR TONE OF VOICE 

aka how you sound, as well as how you don’t sound

YOUR PERSONALISED WORD BANK

aka the words that’ll keep your copy consistent, all year round

THE PROCESS:

01

First things first, you apply for your personalised brand voice guide! But if you’re not convinced yet, that’s cool too, you can book a discovery call first to make sure we’re a good match (I’m a Libra, if it’s any consolation)

02

You’re locked and loaded! Next, I’ll send over the goods (aka your onboarding package). Before I put pen to paper, you’ll need to sign a contract, pay the invoice and answer some Q’s so I can get to know your biz.

03

Lemme see that gorgeous face! Next, we'll connect over a Power Hour (aka your 60 min strategy call), where we deeeeeep dive into the ins and outs of your business: your story, branding, ideal client and how you want to sound.

04

Et voilà! I'll send over your shiny new brand voice guide in a PDF and before you know it, you’ll be writing your own brilliant copy that stays on brand and wins the hearts of your dream clients,
*chefs kiss.*

Layla Smith Copywriting

WANT TO JUMP ON A CALL FIRST?

Let’s get to know eachother!

Super casual, no strings attached. Schedule your complimentary, 30-min discovery call with me to see if I pass the vibe check (and to see if you’re the right fit for me, too). I can’t wait to meet you <3