MEET
LAYLA.

Your slightly pink-obsessed, self-help reading, cinnamon scroll-eating, sober introvert of a copywriter.

AS A COPYWRITER FOR HEALTH AND WELLNESS BRANDS,

My mission is to help you step into your power with words that attract dream clients, align with your values and authentically sell and convert,

so you can build a thriving business that brings you nothing but joy, freedom, and purpose.

You started your dream business because you wanted to make an impact.

You LOVE what you do and light up whenever you talk about it. You’re passionate to the core and have a burning desire to help, empower and inspire other aligned souls with your expertise.

You also started your business because you crave more:

Financial freedom

Location freedom

Time freedom

You didn’t start your dream business to work more and be freedom-less

As a business owner, you know that ‘chasing your dreams’ also means later nights, higher screen times and greater hat-wearing skills (because you now wear ALL the hats: business strategist, social media manager, copywriter, the list doesn’t end!).

With ten different roles to juggle and a neverending to-do list, it feels like you’re spending more time glued to the screen than in your last 9-5 (work/life balance, what is that again?)

Fear not, friend. With a little bit of copy magic, I can help you take back your freedom and start living the life you really dreamt about.

My goal is to help you get from where you are to where you want to be

with impactful copy that will help you earn more, work less, and start living life on your terms.

I know what it’s like to work with clients that don’t light you up.

For my first big-girl copywriter job, I was lucky enough to work with one of Australia’s largest radio networks.

I had a high turnover of clients (sometimes 50+ a month) and, for the most part, I was writing quick, 30-second scripts for businesses I just didn’t connect with or feel very passionately about (nope, still don’t know the difference a rotary tiller and a row crop tractor, soz not soz to all the farmers out there).

I needed to wholeheartedly align with the businesses I was working with. I had to share their values, believe in their mission and connect with them on a deeper level.

When I created my own copywriting business, I vowed to do things differently. To do them my way. There’d be no speedy in-and-out copy process like in radio (this ain’t a Macca’s drive-through!).

Nah uh. If I was going to start writing copy that really made a difference, it would mean building beautiful relationships with my clients on a deeper level, learning the ins and outs of their businesses and giving their copy the kinda love and attention they deserve.

I realised that if I wanted to write game-changing copy,

AS A HEALTH AND WELLNESS BRAND,

what does this mean for you?

Firstly, hi! I’m so glad you’re here.

Secondly, it means you’ve found yourself a copywriter who exclusively works for brands just like you. I’m here for the brands that are trying to make a difference in this world and, in some way, enhance physical, mental or social wellbeing.

As a business owner, you deserve to work with a writer who believes in your mission, appreciates the remarkable value you have to offer and can become your new hype girl.

If you think I can be that gal for you, book a free call and let’s see if we’re a match made in wordy heaven ✨

LET'S TALK!